What Are the Advantages of iPool?

diagrams

Cost and Range Benefits

Distributing physical promo CDs entails enormous costs in terms of media, postage, staff and administration. iPool puts an end to that by using the Internet as a distribution channel to give you a flexible tool than can minimize costs without any extra input and – almost in passing – extend your reach across the entire globe. From now on, you can work in an extremely efficient and highly economic way, while simultaneously greatly extending your range.

The charts to the right clearly show how iPool can outperform the limited methods of conventional promotional music distribution and make your promotion efforts more efficient than ever. Cut costs by over 90% while dramatically extending the number of recipients.

Security Edge

In the age of Internet file-sharing networks and CD burners, the illegal distribution of music has reached shocking proportions. iPool can give each downloaded MP3 file a unique watermark that is inaudible to the human ear. Now you can find out right away who is behind any unauthorized distribution of your tracks.

Time and Efficiency Benefits

iPool offers powerful features to make your promomotional and B2B distribution more convenient and efficient than ever before. With iPool, you need invest only a fraction of the usual time and effort involved in promotional distribution to get the same results, and with no reduction in the quality of your promotion.

A Plus for the Environment

iPool lets you do your part for an eco-friendly future by completely avoiding those shipping-related CO2 emissions and the environmental damage that CD manufacturing can cause. All iPool servers are entirely powered by eco-friendly, regenerative energy sources.

Advantages of iPool:

  • Low costs
  • Avoidance of illegal file sharing through watermarking
  • Faster promo distribution
  • Extension of promotional activities to foreign countries - as a result, you can reach far more radio stations, journalists, DJs and licensees
  • Promo tracks can be distributed even before disk manufacture (recipients obtain current titles before pressing)
  • Eco-friendly

Disadvantages of Conventional Promo Distribution:

  • High costs (sound media, mailing, personnel costs)
  • No control over illegal distribution
  • High logistical effort
  • Painstaking, time-consuming analysis of the review forms
  • Usually limited to national recipients
  • Manufacture of CDs and shipping of media pollute the environment
© 2004-2010 labeltools GmbH. All rights reserved.